Laura Nix Gerson is the co-founder of Hello Métier. She is a digital content producer and marketer, specializing in lead generation and audience development. She has directed marketing and business development strategy in both corporate and agency environments. Over the course of her career she has been at the table with industry leaders and heads of corporations and consulted with numerous tech start-ups, small business owners and non-profits. An entrepreneur herself, Laura understands what it takes to launch and grow a business. She has held significant management positions in both corporate and start-up environments, where recruitment and retention of employees has always been a key component of her work. She blogs at MomAngeles and is a contributing writer for Babble and ModernMom. Follow her on twitter @lauranixgerson or on LinkedIn.