Laura Gerson

Laura Nix Gerson is the co-founder of Hello Métier. She is a digital content producer and marketer, specializing in lead generation and audience development. She has directed marketing and business development strategy in both corporate and agency environments. Over the course of her career she has been at the table with industry leaders and heads of corpora

09 Sep

Staying “Relevant” While Home with the Kids Makes Returning to Work a Little Easier

It's wise to stay "relevant" during the years you are home with your kids because returning to the workforce after years of unemployment is difficult for anyone, but even more challenging for Moms. Moms have to balance family, demanding carpool and activity schedules, homework, school volunteer requirements in addition to working. And employers know it. And many career Moms have admitted regretting giving up their careers, not because of their children, but because of how it changed their view of themselves or their earning potential. One well quoted Mom, Lisa Endlich Heffernan put it out there in a recent Huffington Post column because she knew she was not alone.

My tips for staying relevant:

  1. Stay up on business news, subscribe to online news services that deliver relevant industry or local business news directly to your In Box. Reading something news related keeps your head in the game and keeps you in the loop on whats taking place in your industry.
  2. Stay in touch with your past co-workers and make sure they know you've still got game.
  3. Continue building your network (Linked In, local business networks, industry specific networks) Watch this video for example: http://www.youtube.com/watch?v=4VqDGcUw84E
  4. Be strategic about your volunteer work, select committees or responsibilities that look good on a resume (treasurer, fundraiser, marketing). How is your volunteer work applicable to your "work" work?
  5. Start a Work from Home business (direct sales, online, consulting) to keep your skills sharp, earn some money, build your resume, and maybe even be so successful you won't need to get a job.
  6. Get a part-time job.
  7. Find a recruiter. The right recruiter will believe in you as a candidate and want to work with you today, tomorrow or next yer.
  8. Build a support system so that when you do land a job transitioning into it is easier.
  9. Have two "go-to" professional outfits in your closet at all times so that attending meetings, networking events or future interviews is less stressful.
  10. Do what you love - you love being with your kids...but what do you love to do?  What fulfills you? Make sure this time around your career is as fulfilling as your home life Watch this video example: http://www.youtube.com/watch?v=GdXbbIu1vM

Read More
26 Aug

Early Bird Ticket $ Buy Tickets by Sept 10

Be an early bird and get $25 off your ticket price if you buy before Sept 10. Ticket price includes breakfast, lunch and parking plus access to incredible resources to help you get back to work or manage your work life balance better! Plus meet other Moms who are also looking to get a job or start a business.  Enter code "earlybirdregistration" when you buy your tickets online. Tickets will not be sold at the door. So be sure and get them now.  CLICK for TICKETS

Read More
20 Aug

Why Be a Working Mom from the Today Show

[caption id="attachment_539" align="alignleft" width="210"]Lisa Endlich Heffernan on the Today Show Lisa Endlich Heffernan on the Today Show[/caption]

“I have real remorse.” So confesses Lisa Endlich Heffernan, a former Wall Street trader who has struck a chord with women everywhere, after an honest assessment of how her decision to become a SAHM – a stay-at-home mom – almost 20 years ago has impacted her life and career. “At no point did I calculate the lifetime impact of diminished earnings and prospects,” Heffernan wrote in a recent column for the Huffington Post READ MORE…

Read More
31 Jul

Announcing MomFair Oct 3!

lauras 2Are you ready to #GetBacktoWork? It's been a year in the making but we are finally ready to invite you to attend our first ever Job Fair and Conference on Thursday Oct 3 at the DoubleTree in Culver City where you will be inspired, meet resources to help you start your business, learn about opportunities to work from home, learn about blogging, discover the world of franchises and have the chance to meet One-on-One with top notch LA recruiters.

We're for real ya'll. We want to help you be successful at home and at work. So whatever it is you want to achieve, lets make it happen.

Check out our incredible list of speakers and partners. It'll blow your socks off!  And be sure to put October 3 on your calendar and buy your ticket now because space is limited!

Samantha Ettus | UrbanSitter | Lynn Perkins | Kimberly Blaine | Winnie & Kat | Diane Prince Johnston | Cheryl Petran | The Pump Station & Nurtury | Michelle Patterson | California Women's Conference | MomCorps | Kaia Fit |

baby2baby-logo-150x150Be sure to bring your gently used items to donate to Baby2Baby at the event. The Pump Station & Nurtury will be giving each donor a small gift of thanks for supporting Baby2Baby. Baby2Baby supplies LA families in need with essential baby gear and clothing for their children 0-4 years old. They distribute new and gently used items through a network of community based organizations. Baby2Baby asks that your donations are in excellent condition and you donate only what you would feel comfortable seeing your own baby or family member use. Nothing stained, dirty, with missing parts, etc.

Read More
29 Jul

Videos to Help Moms #GetBacktoWork on You Tube

Diane Video 2Did you know that every week we post a new video to  our TheMomFair channel on You Tube? Our videos cover topics like how to build a wardrobe for work, exploring start up environments as an option for working Moms, and launching a product company. We interview CEOs, bloggers, career Moms, recruiters and more gathering the best information for you so that you can learn more about the options available to you when you return to work. Check out this video from Direct Sales company founder and CEO, Diane Prince Johnston of Winnie&Kat explaining the benefits of launching a work from home business. This is just one of the many examples of the types of videos we post. You can find them on our You Tube page, on our Video page on this site and on our Facebook page. We hope you will watch them and share them with your friends.

Read More
09 Jul

My First Three Weeks Back in an Office

back to workMy first three weeks back in the office were a tough transition.  It seriously took me a while to get the hang of it and get into a routine. I have been slipping unshowered into a ponytail and sweats and heading out the door, child in tow, for the past four and a half years. Now all the sudden I have to be showered, full make up, hair blown out, appropriately attired and on time to work. Not to mention the lunch I had to make for my daughter, setting out my daughters clothes, feeding her breakfast, brushing her hair and putting it in a ponytail (because she says Daddy can't do it) and filling out any forms or notes about pick-up for that afternoon. I then throw my breakfast into my bag and run out the door.

Once at the office I immediately text whichever babysitter, grandparent or friend she is going home with that afternoon to confirm her ride from school. And then check her schedule for the rest of the week to be sure I am covered. While my husband is awesome about doing morning drop off...I really don't think he's managing as many details as I am in getting out the door in the am.

So - getting back to my pre-routine first three weeks back at work. As fate would have it my daughter got sick in my second week back at work. Since she is normally at school during the day we don't have help during that time, and I, being new at work, didn't want to call in, so I was scrounging around at the last minute piecing together childcare for my kid who was snuggled on the sofa with a cold. And my exhausted self - who is still getting adjusted to being back in the office and being "on" all day - had to come home and take care of a sick kid 3 nights in a row. Which really isn't all that awful except of course, the following week, my husband got sick. And you know the husbands are worse patients than the kids.

On top of all of that, getting dressed every day is a challenge anyway, but now we throw professional attire into the mix, augh!  I had to get better about doing laundry and dry cleaning. So here we are in week three, two sickies in the house and me with no clothes. I literally drove the the dry cleaners at 7am in the morning in my sweats and put on my suit in their alteration changing room and then headed off to work. So ridiculous. But it worked. Keep it in mind ladies, if ever in a bind you can always do a super hero costume change at the Dry Cleaners. You go in looking like a Mom and come out looking like...well a professional.

Needless to say we survived those weeks and transitioned to a smoother routine, albeit still demanding. Going Back to work...it can be done!

Read More
01 Jul

Get Back to Work!

Laura HedashotOur motto at TheMomFair is "Get Back to Work" because we believe that every Mom who wants to work should be able to.  But its not that easy. And getting back to work after being home with kids is often a challenge. I've been working from home for the past two years running our parent site MomAngeles which is an online resource for Moms. While our goal is to create content that is valuable to LA Moms, our business is our loyalty card. The Mommy Card offers "perks" for Moms with businesses throughout LA. Building this business on my own has been a labor of love but its also been exhausting. I am not gonna sugar coat it. If you want to start a business you have to really believe in it and find every spare minute possible to work on it. Which is why so often my readers see posts from me at 1am in the morning. In January, Lora Jakobsen officially came on board to join me in building this company. She is a tireless workhorse and an amazing partner, but she also owns her own company, Zookies, and is doing consulting work with a new food related product company (you guys will LOVE it once we are able to talk about it. Its under wraps for now.).

Oh - and I went back to work - officially 5 months ago as a recruiter. So I am REALLY pushing my limits between raising my daughter, running my household, growing our business and heading to the office 8am - 5m every day. But I really believe in everything that I am doing and in all of you. This site, just like MomAngeles, is for you, to help you in every way that we can be of help. My posts are going to be candid and sometimes raw but I want all of you working Moms to know that we are in this together and our challenges are often the same. Tell us what you want to know about. Ask us for advice for help. If we can't help you, we will find someone who can!

So Moms, lets Get Back to Work! Together.

Read More