Laura Gerson

Laura Nix Gerson is the co-founder of Hello Métier. She is a digital content producer and marketer, specializing in lead generation and audience development. She has directed marketing and business development strategy in both corporate and agency environments. Over the course of her career she has been at the table with industry leaders and heads of corpora

moms 2 summit audience
22 May

5 Women’s Career Conferences You Don’t Want to Miss This Year

The market is suddenly bursting with women's events, so we thought we'd distill the noise and narrow it down to our Top 5 Women's Career Conferences in the upcoming year. These conferences offer women a variety of means for career advice, networking, mentorship and education. Here is our list of the top 5 we would attend this year. For a larger list of career related conferences visit The Muse.   Mobilizing the Power of Women, a Summit by Ellevate Network: Wednesday, June 21, 2017 The full day conference will feature some of the brightest minds in business and in diversity and inclusion for inspirational discussions that will lead to clear take-aways about what you, as an individual, can do today in your career, your company and your life to create change. The inaugural event features some stellar speakers including Ellevate Network and Ellevest founder, Sallie Krawcheck. Can't attend? Join them online. Or follow them in social media at #MobilizeWomen.  Get more details online.   Mom 2.0 Summit: May 2-4, 2018 If you are a blogger or influencer there is no better place to be than the annual Mom 2.0 Summit. This two day event is packed with advice on blogging for creative expression, skills development and as a business. The founders, Laura Mayes and Carrie Pacini have built one of the most influential, informative, exciting and brand filled events in the country. Mom 2.0 is the premier professional conference and gathering of influencers who create content online and on air in parenting, entertainment, food, politics, business, marketing, technology, social change, travel and design. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace. At both the Summit leaders’ conference and throughout the year, Mom 2.0 features educational programs, social gatherings, inspiration and communications, through events, video, newsletters, blogs and a variety of social media. Follow them in social media at  #Mom2Summit. Get more details online. If you want to attend- get your tickets now because they sell out fast.   Create + Cultivate (No Dates Announced Currently)

Create + Cultivate is a movement for women looking to create & cultivate the career of their dreams. These hip, young innovate and fun events gather the next generation of curious creatives, entrepreneurs and bosses to spark conversation around the topics they are passionate about from influencer marketing and brand building to raising money.  Create + Cultivate has taken place in Brooklyn, Montauk, Los Angeles, Palm Springs and Portland, and continues three times a year, nationwide.

Past speakers include: Chelsea Handler, Jessica Alba, Rachel Zoe, Hillary Kerr and Katherine Power of Who What Wear, Julie Rice and Elizabeth Cutler of SoulCycle, Emily SchumanGarance Doré, Hannah Bronfman, Rachel Parcell, Emily Weiss, Aimee Song, Chriselle Lim, Jen Gotch,  Geri Hirsch, Peter Rojas, Amanda de Cadenet, Julianne Hough, Whitney Port, Nicole Richie, Sarah Michelle Gellar and many more. Follow them at #CreateCultivate.
  Inc. Women's Summit (No Dates Currently Announced)

Join some of the world's most influential entrepreneurs at the Inc. Women's Summit, where you'll connect with other business owners, hear inspirational stories, and learn valuable tactics you can use in your own company. You don't want to miss out on this transformative, one-day event.  Past speakers include Barbara Corcoran, Alli Webb, Rebecca Minkoff and Jessica Herrin. Follow them in social media at @IncLiveEvents.

  Forbes Women's Summit: June 12-14, 2017 Forbes Women’s Summit celebrates the doers and the doing; a source of inspiration and support that connects and empowers women around the world, helping them to realize their potential and reach new heights. Featuring keynote conversations, panel discussions, one-on-one interviews and interstitial spotlights, the 2017 Forbes Women’s Summit will bring together the voices and insights of a diverse range of female luminaries from the worlds of business, entertainment and politics. Wide-ranging programming designed to inspire action and fuel creative fires will span five core pillars: Leadership, Entrepreneurship, Health, Education and Philanthropy. Follow them in social media #RedefinePower.
 

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Metier Home Page Slide V2
12 Feb

Why We Changed Our Name to Métier

After 3 years, 6 conference, 80 speakers and 400 attendees talking with women about their careers - we had an 'aha' moment. Métier is the result. Everyone needs a coach. Don't go it alone. Métier is here to help. Join our email list to be the first in the know when we officially launch our offering. @HelloMetier

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Stack of Books About Work and Women
08 Feb

Why the FAMILY Act Is Necessary

If this stack of books is any indication, the issue of family leave and childcare is an ongoing and challenging topic which is why the FAMILY Act is so important. Women are still by and large running the household.  Equality at home is few and far between. And families still don't get the support they need to do something as simple as care for their families.  As a nation we rank far behind other countries in putting families first, and we are behind in putting women on equal footing with men when it comes to our careers.

"It boils down to simple, basic lack of equality. If policies keep pushing men to rush back to work, how will women keep working up the ranks? Imagine a husband and wife work for the same company, and she outranks him. If she gets paid to leave and he doesn't, the company is giving her an incentive to stay home and him an incentive to stay at work. The chances are that a man will fill in for her while she's out, since in general in America far more men are in higher positions. She loses that time to advance her career; the dad loses the chance to be a caregiver in those critical initial weeks; and the child loses out on having two parents equally well equipped and experienced to handle all the caregiving tasks. The business also loses out, because it doesn't get to keep the best talent regardless of gender."  - Josh Levs, former CNN journalist, author of "All In" and the outspoken advocate for family leave

Yesterday Senator Kirsten Gillibrand led a group of 27 Senators to reintroduce the FAMILY Act, a bill that would create a universal, gender-neutral paid family and medical leave program for all workers for the cost of a cup of coffee per week. Families in America are losing $21 billion in annual income, taking time off to care for their children, often never returning to work. This is detrimental to families and to our economy, as businesses also suffer from the loss of qualified employees.

What is the FAMILY Act?

The FAMILY Act creates a self-sustaining family insurance program for all workers – young and elderly, single and married, and men and women, regardless of the size of their employer. Modeled after successful state programs, and costing only as much as a cup of coffee per week, the fund would provide up to 66 percent wage-replacement for 12 weeks in the event of a serious personal or family medical emergency.

“The vast majority of working families don’t have access to paid leave, and as a working mom, I understand the urgency of this problem,” said Senator Gillibrand (D-NY). “Every day that goes by without a national paid family leave program, workers will continue to lose income, they’ll continue to lose their jobs, and businesses will continue to lose employees. We need to pass the FAMILY Act and give every working American access to paid leave when they need it.”

The FAMILY Act will allow working people to take partially paid time off to address their own serious medical condition, including pregnancy and recovery from childbirth; the birth or adoption of a new child; the serious health condition of a child, parent, spouse, or domestic partner; and certain military caregiving and leave needs. More information is available here.

Not only does it cover all American workers, it’s affordable for businesses. It will be funded through minimal employee and employer contributions – less than $1.50 per week for a typical worker. Case studies demonstrate the policy will actually save companies money (including small and medium sized businesses!), because it will improve retention rates and spare businesses the costs of on boarding and training new employees. Some studies suggest America’s GDP would be 2-3% higher with a policy like the FAMILY Act in place.

Why is the FAMILY Act better than what Ivanka Trump is proposing?

Ivanka Trump has a plan on the table too. Her plan is strictly a six-week maternity leave plan, leaving out a significant portion of the population, men.... and domestic partners, adoptive parents or anyone who hasn't physically pushed out a baby. (Does that mean moms who have a c-section are excluded too?) The FAMILY Act would recognize the diversity of families and their needs. Couples in a “committed relationship” – including domestic partners – would have paid family leave protections. Workers who need time away from their jobs to care for a domestic partner or a partner’s child – in addition to providing care for a spouse, parent, or biological or adopted child – would be able to do so.

Why is the FAMILY Act important?

Women want and need to work. We want to have successful and fulfilling careers. And we want to raise our families too. Unfortunately for too many talented women, staying home to raise children significantly affects our career trajectory. Partially because of the stigma around maternity leave and "stay at home moms" and partially because the few weeks we planned to be home turn into months and then years. The FAMILY Act provides for a more significant window of time off, with the full support of your company and your partner gets time off too.
"The baby years are short and our lives are long. The sad statistical reality is that more than 70 percent of women who return to work after taking only two years off can't find a position comparable to what they had before." -  Samantha Ettus and author of The Pie Life

What can you do to support the FAMILY Act?

Contact your senators and representatives and tell them this issue matters to you. If you have a personal story, share it when you call. Personal stories matter. Here's a sample script:
“I’m calling [NAME] to urge you to support the Family and Medical Insurance Leave (FAMILY) Act, which was just reintroduced in the 115th Congress. People like me have an acute need for paid family and medical leave when babies are born, children are adopted, loved ones fall seriously ill or face a serious injury, and when a personal medical issue arises. National survey data show that 71% of 2016 voters say they or their families would face financial hardship in such a circumstances. A comprehensive national approach to paid family and medical leave would help tremendously.” Or, if you’re active on social media, talk about this issue! We need to socialize the need for paid family leave (not just maternity leave). Here are some sample Tweets you can use: >It’s time for paid family and medical leave in the United States. For everyone. Period. SupportPaidLeave.org #paidleave #FMLA24 >Only 14% of us have jobs that provide paid family leave to care for a new child or seriously ill loved one. SupportPaidLeave.org #FMLA24 >No one should have to choose btwn caring for a loved one and a job! Tell Congress to support #paidleave: WeTweet.org/leave #FMLA24 >In a nation that claims to value family, why don’t we provide #paidleave? Congress, listen up. WeTweet.org/leave #FAMILYAct #FMLA24 You can also share this video produced by the National Partnership for Women and Families, the main organization driving the FAMILY Act. Get on their email list to stay in the know and support their efforts. As a non-profit organization, they need every dollar to keep up the good work. Get more details about the FAMILY Act on their site.

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11 Dec

What it Means to Be a Mom Boss

Nicole Feliciano is a "mom boss", an entrepreneur and busy mom of two. For the last ten years she's been sharing her personal finds and interests with like-minded moms on her site, MomTrends and has gathered other like-minded moms to her team along the way.

I recently met Nicole at the LA Baby Show where our MomAngeles team caught up with her on the Red Carpet (see video below) and I picked up a copy of her Mom Boss book while she was there, all about her journey to mom-evolved self-employment along with the stories of more than twenty other mom bosses across the country - all initiated out of a desire to be more accessible to their families while creating a fulfilling career for themselves. Moms like Kimberly Inskeep of Cabi, Brooke Stewart of Power Moms Network, and Holly Hanna of The Work at Home Woman.

"The book is a start-up guide to success for any woman who wants to launch a business after they have kids. Because things are different after you have kids...MomBosses manage their time and multi task better than anyone. Want to get something done?  Ask a working mom." - Nicole Feliciano, MomTrends

 

Nicole includes a quiz to help you determine what kind of Mom Boss you are - Solo Artist, Brand Builder or Team Mom. It's so refreshing to have someone break down these work for yourself opportunities along the same lines we do at MomFair.

As Solo Entrepreneurs many moms capitalize on their skill set to launch freelance or small business ops for themselves. These solo efforts often include blogging and social media. At MomFair, we believe the rise of the mom blog is based simply on two things - ease of launch (it's an easy way to build a personal brand and voice with no overhead) and virtual management (can be done anytime, anywhere). Perfect for moms.

Nicole delves into Brand Builders - woman who launch recognizable products and brands like Zutano and Honest. These are moms with big picture aspirational goals who build teams and small businesses contributing to economic prosperity by hiring people.

I love that she devotes so much of her book to Team Moms. At MomFair, we are big fans of Direct Sales and Multilevel Marketing companies like Cabi, Rodan & Fields and Arbonne. These companies offer women a way to build a business without starting from scratch. Products and marketing programs are already developed and when you sign up you are instantly part of a team providing you advice and mentorship. For women who embrace and pursue these ops this can become a very lucrative income. The story of Jen the military wife who was able to build her Rodan & Fields business with every reassignment - the AirForce moved them every three years - is a powerful example of opportunity.

All of these mom bosses have learned to multi-task, work from anywhere, and squeeze every minute out of the day. I can totally relate. Just like the ladies in the book, my laptop goes with me every where and I know all the hot spots from here to my daughter's school and back. I pull over and work from my car 20 minutes at a time on busy days. Saying no and making time for your family is also a part of the puzzle.

"It didn't take long to realize that not every event or meeting is worth taking. I've learned to ask the right questions and take time to vet things before saying yes." - Brooke Stewart of Power Moms Media

All these stories and examples are incredibly inspiring but starting at Chapter 15 Nicole tells how to do it. How to take those first steps, get established, get going.

This book was an incredibly useful read and I finished it in less than two hours! Toss it in your bag and read in the carpool lane, while Timmy is at soccer practice or when Sarah is napping. You will be glad you did!

I read this book AND wrote this review while on a plane to Atlanta to see my family for the holidays. I totally "mom bossed" it. Nicole would approve!

We can't wait for Nicole to impart her wisdom to you at our MomFar LIVE! events in 2017 as part of our Author's Series. Get her book online now on Amazon!

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09 Nov

Shark Ninja and Bandolier Want Your Work Life Style To Be Easier

As busy working moms amenities, gadgets and a little style can make things easier. Having the right tools in the kitchen help you prepare for your day or makes lunches and dinner time a little easier. Our partners at Shark and Ninja understand that mom life is hectic which is why they create so many wonderful products to make your home chores a little easier and more enjoyable.

Stepping out the door with a polished look is also sometimes a challenge. Not everyone has natural effortless style.  Bandolier is here to help. Pop your iPhone 6 into their stylish carrying case and throw it over your shoulder and go. You won't lose your phone and you'll look sharp when wearing it!

When you attend MomFair LIVE! in Atlanta you are immediately entered to win one of these incredible prizes from our partners!

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Samantha Ettus
12 Oct

Samantha Ettus Serves Us a Workable Solution, One Slice at a Time

I first heard Samantha Ettus speak at Biggest Baby Shower Ever a few years back. Samantha's personality and laughter filled the auditorium. We met on that stage as I helped her give away strollers to a handful of winners out of the thousands of attendees at the event. We felt like Oprah "You get a stroller! And you get a stroller! And you get a stroller!" We instantly clicked.

Since then I have heard Samantha speak numerous times about work life balance, planning and why careers for women matter. She has shared her message on the stage at MomFair several times, telling us not to let an opportunity pass you by. To take every meeting as an opportunity to build your network or share a tidbit about yourself as a professional that can grow your reach and build the next opportunity for yourself. After all, men do it all the time. As women we need to step up and take more opportunities for ourselves.

At our very first MomFair, Samantha shared with us her advice about Work Life balance, making little changes and planning better to make your life easier and more efficient. One of her key suggestions, that I immediately implemented, is to keep all of your errands close to work, home or your child's school. She calls this the "golden triangle." You don't need to go to a dentist or hair salon that is 10 miles out of your way. Find someone just as great within your driving range and save yourself hours a week or month that you can use for something else. Hours are precious.

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You too can benefit from Samantha's advice in her newly released book The Pie Life, a Guilt Free Recipe to Success and Satisfaction where Samantha helps you "transform your life into one that is more satisfying, rich, and delicious than you ever thought possible and join the thousands of women already living The Pie Life." Samantha pulls her advice from her personal experience, her career and the many interviews she has done over the years with successful women and men. Many of these interviews appear in her book including Shonda Rhimes, news anchor Gayle King, Wall Street maven Sallie Krawcheck, entrepreneur Liz Lange and Marie Claire Editor-in-Chief Anne Fulenwider.

Opinionated and fearless (two of my favorite things about her) Samantha loves to give advice. Sam has become a bestselling author of four books, a writer for Forbes, a renowned speaker and host of a nationally syndicated call-in radio show. She's been on Fox Business, ET, the Today Show and Good Morning America sharing her years of expertise with millions of viewers. She's never shy to jump in at a focus group and can't help but offer a few words of wisdom at a cocktail party. I love the story she tells about a father discussing his wife's choice to leave her career to be a stay at home mom and how Samantha turned the question back to him and asked "Do you want to be the one to give up your career to be solely responsible for the needs of your child every day? To spend every day concerned only with feeding and pooping schedules? To make that your entire focus?" The mom stayed in her job and they found a way to both be there for their child and keep their careers.

Now Samantha wasn't diminishing the importance of motherhood. As a mother of three, making time for her children is her top priority. She was simply turning the tables and asking a man to think about choices women are expected to make every day. As a society we are so quick to assume that mothers should give up their careers and stay home to raise children. When you turn the question around on a man, the answer is compelling.

There are times when Samantha's advice can seem polarizing, as she talks often about staying in the game during the "maintenance years" (those years where your kids are little and need more of your time) so that you can return to work when you are ready. Samantha is clearly not arguing against being a stay at home mom, she is simply saying that for those moms who want (or need) to work, there are strategies you can implement so that opting back in to your career when you're ready isn't as difficult. The reality is that for anyone who has been out of work for an extended period of time, getting back to your career, to the level at which you were performing or earning before is exceptionally hard. Rather than give it up altogether, she advises that you stay in the game - part time work, consulting, continue to attend industry networking events and conferences, find ways to stay relevant.

Mainly Samantha wants you to know that it is possible to have a career and raise great kids. Parenting is a topic Samantha tackles regularly. She talks often about the possibilities we create for ourselves, and our children. In her recent  TedX talk  "The Secret to Unlocking a Child's Potential she said..

"The world's most extraordinary people have one thing in common....they each had an adult in their life who made them believe they could be absolutely anything."

Think about that for a minute. Having someone believe in you and teach you to believe in yourself -  that you could be absolutely anything - that is the key to success. Not just for your children, but for yourself. Remember that with the women you encounter in your life. And find that belief in yourself. You can be anything. Sam says so.

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vsaunders-3774
20 Sep

SheEO Offers an Innovative Funding Solution to Women Entrepreneurs

For women, getting funding in today's environment can seem challenging. Angel investors and VC firms, while stating that they want to fund more women owned businesses, are still asking the same questions to determine value and opportunity. The fact is that only 4% of venture capital funding goes to women. The venture community wants to invest in billion dollar opportunities, their end goal being to cash out upon exit. So if you're not building the next Facebook or Honest Company, where does that leave you for funding options?

Luckily there's a number of funding sources that are on the rise including Portfolia, Plum Alley and Golden Seeds, all focused on funding women owned businesses. This movement is happening because more women want to fund companies they want to see in this world. And women want to see more women leading the charge. There's also a new crowdfunding concept that recently launched in the US called SheEO. Led by Vicki Saunders, SheEO is two-decade long initiative to dramatically transform how we support, finance and celebrate female entrepreneurs.

An entrepreneur committed to building businesses that have a positive impact on the world, Vicki Saunders has co-founded and run several companies, has used and received almost every kind of financing; debt, equity, government grants, foundation grants, public markets and crowdfunding and has been a passionate and committed mentor to over 1000 businesses in her career. Today she is leading the charge with SheEO a new kind of crowdfunding opportunity for women.

"SheEO’s Act of #radicalgenerosity initiative is the starting point in a two-decade long initiative to radically transform how we finance, support and celebrate female entrepreneurs." - Vicki Saunders

How it works: SheEO is establishing chapters all over the US, starting with Los Angeles. Denver and San Francisco. In each city SheEO raise a $1M fund by crowdsourcing $1000 from 1000 women. The women making the $1000 contributions become activators who get to evaluate and vote on the women-owned businesses applying for funding in their city. The businesses who the activators select (it gets narrowed down to 5 each year in each city) go to a retreat together where they receive mentoring and guidance from SheEO's experts. Those 5 companies benefit significantly not only from the funding they receive, but by the experience of bonding with and learning from each other. The funds these 5 companies receive is a loan that must be paid back to the fund, interest free, within 5 years. And, when those 5 companies are ready for their next round of funding they can go to the activators that funded them to find their next round of investment.

This $1M fund gets raised every year in every city by another group of 1000 women. Think of the impact! By doing this, SheEO is educating and and encouraging the growth of an investment mentality among women. Thats right - SheEO is teaching women how to invest and teaching entrepreneurs how to raise funding and utilize it wisely. Vicki calls this idea "radical generosity." Imagine raising a billion dollars for women by 2020.

To become a part of this movement or find out about opportunities in your city join the SheEO mailing list today.

 

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19 Sep

MomFair LIVE! Coming to General Assembly in Atlanta

MomFair LIVE! is hitting the road and heading to Atlanta. We will be hosting a full day event to help moms in Atlanta rediscover their careers. If you are a mom looking to rediscover your career, launch a new business, find a more flexible job solution or work from home MomFair LIVE! is for you. Our experts, coaches and mentors will be gathering under one roof to provide you with the specific information you need to move forward in your career path.

The event takes place on Sunday, November 13 at General Assembly, a pioneer in education and career transformation, specializing in today’s most in-demand skills. We couldn't imagine a more perfect location for our first East Coast event as education and skill development are the cornerstone of our efforts. General Assembly will be leading some of the Skillshops at our event in addition to hosting. If you aren't familiar with General Assembly, they are the leading source for training, staffing, and career transitions, they foster a flourishing community of professionals pursuing careers they love. As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap. They have campuses in 15 cities and over 25,000 graduates worldwide.

Our keynote speakers are Daryn Kagan and Joyce Bone. Daryn Kagan is a published author and former CNN News Anchor. Daryn’s new book Hope Possible: A Network News Anchor's Thoughts On Losing Her Job, Finding Love, A New Career, And My Dog, Always My Dog shares the story of how a1er 12 incredible years as a CNN anchor and reporter, traveling the world covering current affairs and interviewing the likes of Bono, her contract wasn’t renewed and she had to pick up the pieces. She launched DarynKagan.com (a good news site) and a syndicated newspaper column, produced an award winning documentary and is now sharing that story with our moms. @DarynKagan

Joyce Bone is a successful entrepreneur and business consultant. Joyce empowers business owners to grow their business. Her experHse is helping others shi1 from overwhelm into empowerment. She advises clients on idenHfying and zeroing in on the work that creates huge gains for their companies. @JoyceBone

We are still booking speakers and sponsors for Atlanta and we welcome suggestions. You can buy tickets online now. This event has limited space so buy your tickets now!

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The Fab Mom Jill Simonian CBSLA
01 Sep

MomFair Quoted on CBSLA with The Fab Mom’s Jill Simonian

Jill Simonian, also known as The Fab Mom (and one of our MomFair LIVE! hosts) recently shared some of our tips for moms who want to re-enter the workforce with her audience at CBSLA where she does a weekly parenting segment. See our tips below. Jill also recommends spending 15 minutes a day at rebuilding your network and relaunching your career. Finding the time is key. Also check out Nicole Feliciano of MomTrends new book Mom Boss: Balancing Entrepreneurship, Kids & Success. Read Jill's post on The Fab Mom.  

Here's an excerpt from our interview with Jill. She shared some of these tips on CBS and on her site.

Where should I start if I'm looking for some kind of career change from what I did before kids?  Our MomFair site and Facebook feed are a great place to start. We review, evaluate and share information from many career resources and experts.

Should I be scared of the resume gap? How do I explain it?  Don't be afraid of it - embrace it. You did productive things during those years at home with your kids. You led committees at school, managed community gatherings, and organized charity events. Find a way to represent that on your resume - list your skills. Skills are most important to recruiters and hiring managers. Look through Linked In at other people's resumes and get ideas. And set up your own profile immediately. Use a professional looking headshot - no kids in it and not one from a family vacation. Fill out the profile fully - volunteer efforts, college, associations. Then see where you have "gaps" and be creative (but honest) in how you fill those in. The first place everyone looks to know more about your and what you offer professionally is Linked In. Still stumped?  Reach out to us at MomFair and we will help.

Best resources for flexible work? #1 is FlexJobs. Its worth the monthly subscription fee because they qualify all of their listings. Companies do not pay to be listed on their site. We also like Power to Fly (for tech) and Work at Home Mom Revolution (get on her email list and follow her on twitter).

Best classes for skills development? General Assembly and Skillcrush. For a minimal investment of time and money you can develop a new skill that can get you hired!

 

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