23 May

May 29 Event: The Power of Social Media

Join Siobhan O’Neill, Vice President- Digital, Edelman Public Relations for a stimulating discussion of the increasingly important role of moms in social media within the world of public relations and business. GET TICKETS ONLINE
Thursday, May 29th
7:00- 9:00 pm
$15 prepaid online
$20 at the door
She emphasizes the importance of starting with research and having a holistic awareness of the persuasive power of viral material and its ability to make or break a company’s reputation. She is joined by Wenday Doulton, CEO Katalyst Group and Janis Brett Elspas, Tech Columnist for SocialMoms.com and MommyBlogsExpert.com for an evening of exciting conversation.
Who are the power users of social media? 89% of moms who own mobile devices and have Facebook pages access the site on mobile at least weekly, according to BabyCenter's 2013 Social Mom Report. Among non-moms with the same characteristics, the proportion was 73%.Also, 61% of mobile moms who tweet access the site at least weekly on their smartphone or tablet. Among non-mom Twitter members who owned mobile devices, the proportion was 55%.According to the study, moms in general tend to be heavy users of all the major social networks: YouTube, Instagram, Twitter, Pinterest, and Google+. They also tend to have larger networks of friends and followers than the general population.
Siobhan O 'Neill is a communications management professional with nearly fifteen years' experience in the digital space.She serves Edelman clients as a Vice President in the West Coast Digital practice and is part of both their Crisis Practice's Emerging Leaders Program and their Food Practice Network. She has been a guest lecturer for USC Annenberg School of Communications and a Visiting Professor teaching digital media to graduate students at Johns Hopkins University's Zanvyl Krieger School of Arts & Sciences.
Wendy  Doulton CEO, The Katalyst Group has an extensive background in executive search focusing on digital media, entertainment and online. With a focus on industry specialization over functional expertise, Wendy has conducted numerous searches for senior leaders and functional heads ranging from various Technology leadership roles to Sales, Marketing and Business Development, Content/Programming, Product and Operations/Finance. Past and present representative client companies include Google, Amazon, Discovery, Yahoo Media Group, Twitter, Nike Digital, The Gap, Otterbox, Sony and Fox to name a few.
Educated in England and France where she earned her BA in International Relations and Economics and having conducted searches on all continents, Wendy brings a truly global perspective and understanding to her work.
Janis Brett Elspas, proud mother of four -- TRIPLETS plus one more -- all born within a year. She is an award-winning blogger, seasoned social media strategist and traditional PR consultant specializing in communicating with and marketing to women, moms, dads, kids, and families across the generations.

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22 May

MomFair May 2014 Photos

What a great May event! Thank you to all of our vendors, sponsors, partners and panelists who made the event so valuable. We heard feedback from Moms attending who said "I was hoping to walk away from this event with one good piece of advice. You far exceeded my expectations. Thank you." [gallery columns="5" ids="2159,2220,2219,2218,2217,2216,2215,2214,2213,2212,2211,2210,2209,2208,2207,2206,2205,2204,2203,2202,2201,2200,2199,2198,2197,2196,2189,2187,2185,2184,2183,2176,2175,2172,2170,2167,2162,2160"]

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14 May


It never occurred to me how much time I actually spent in my cubicle. Like millions of Americans and people around the globe; we spend countless hours day after day, year after year working in a constricted space alongside the masses. It was not until I left my company in Jan 2013 to take time to be with my family I had a chance to reflect on my cubi- hood. I spent 15 solid years hanging out in a gray plastic sterile little wall space. Looking back, it was two years short of my entire childhood growing up in the suburbs of Detroit.

Over those 15 years, I viewed this room with no view (except for some of my last year’s where I had proudly earned a window) a space that provided me security and rewarded me for the fruits of my labor. On the other hand, I often felt restricted and confined to my ‘cube’ beginning to resent this space as it prevented me from enjoying the outside world. Whether this meant just breathing fresh air, participating in activities, traveling or growing as a person. In my opinion, the experiences beyond the monotonous walls were the type of growth only one could experience if you were not sitting hunched over in a dull box all day. Some people could even go as far to compare it to a prison cell; allowed to break for a 20 minute lunch in the courtyard, engage in a bitch session with a co-worker (fellow in-mate) and then back to work you go! Don’t be fooled, there was no real privacy in this space, you can never shut the door and at any time anyone could walk into your space, you are always on. I quickly learned bathroom stalls and hidden conference rooms are your friend if a moment of privacy was truly needed.

Candidly, as I started to ponder my ‘cubi-time’ many different things occurred in addition to the daily work grind. Many conversations and interesting encounters happened with people whose paths I would most likely not have crossed in life.   I sat next to a wonderful girl who was fighting a severe case of MS and just tried to make in the office so she could maintain a regular job and help provide for her family. The struggle she must have gone through during the day inspires me to be a stronger person. I saw fellow cube mates fall in love and get married. I experienced people planning their weddings, baby showers and other important life milestones and got to hear intimate details and day-by-day updates. There were colleagues trying to conceive and saw the pain and tears during mis-carriage. I learned about the challenges of bright, talented African American women getting passed over for well-deserved promotion only because of stereotypical and political limitations that are sometimes the harsh realities of corporate America. I witnessed a colleague’s who heart was broken by her boyfriend which then she proceeded to walk the halls of the office depressed and almost lifeless for months.   Moreover, I witnessed a fellow co-worker lose three family members and her closest companion her dog in one year and saw the rollercoaster of grief when loved ones pass.

During the recession, there were co-workers lives devastated as a result of layoffs and the distressed look on their faces knowing they had to head home to their families to only reveal their new reality.

In the early and less serious years, there was cubi-phone boyfriend relations, break-ups, make-ups and even a vomit here and there due to a bad hangover.

On a positive note, I heard the joy people had boasting about their children; learning about their latest family activity or hear fellow mate’s lifelong dreams. And we celebrated so many special milestones (birthdays, wedding, baby showers, and promotions) to many to even recall. There was always a shared smile when co-workers were acknowledged for hard work and rewarded with new exciting career opportunities.

Last year, when I packed up my cubicle and set-out for new adventures, it occurred to me that all of the time spent in the so-called mundane gray walls was my second childhood, my cubi-hood.

Ironically, the space that I viewed as limiting turned out to be a window to the world, gaining new perspectives, understanding different cultures, encountering inspirational colleagues and engaging in relationships which provided invaluable life lessons and experiences. Never underestimate the power of your cubi-hood.


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05 May

From Blogher…How My Daughter Made Me Feel Better About Going Back to Work

Excerpt from Blogher Contributor dvorakoelling

So, I'm going back to work. Full time.

It's such a crazy feeling, to be on the cusp of this major change. I'm elated, on the one hand, because I got offered a job that seems challenging and interesting in an environment that seems incredibly positive and supportive. I will no longer just be known as "mommy" or "Ember's mommy" or "Oren's mommy." I will have a valid reason to wear something other than sweatpants and a t-shirt. I won't have to fill my co-workers' sippy cups with apple juice every ten minutes. I will be able to have actual adult conversations, and not just daydream about them.

But I'm also sad and worried. In ten days, I will no longer be singing "Let It Go" with my kids every five minutes. I will no longer be taking the kids to the toddler story times at the library every day. I will no longer be the person who is with my kids each time they reach some huge or tiny developmental milestone. I will no longer have my sweet little hand-clapping, feet stomping, head-bobbing entourage with me throughout the day.

My kids are amazing. They can be difficult to manage every hour of every day, but they are amazing. I am so proud of who they are, even at only 16 months old and three and a half years old. And even though I am having a hard time coming to terms with the fact that the intense period of mothering that I have experienced as a stay-at-home mom is coming to an end, I know they are going to do really well in this next phase of childhood. Because they are amazing.


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